Driving revenue is essential to keeping your business healthy and growing. But what measures can you take to boost your staffing firm’s revenues, and what strategies can you take to maximize sales?
Consider these options:
Sell Into Existing Clients.
It requires much fewer resources to keep existing customers than it does to bring in new ones. Once you have laid the groundwork of providing your clients with outstanding service, consider how you can gain a larger share of their business. Where is the opportunity? If you have made inroads by providing them with temporary help, will they give you a shot at direct placements? If they depend on you for tech talent, will they consider you for their accounting and finance needs? You’ll never know until you ask.
Let Them Come To You.
Inbound marketing is critical to demonstrating your value to clients and candidates. Be a resource for potential clients by providing the resources they need to succeed. Your content shows your value as a thought leader. When prospects consider you the experts, they’ll want to work with you. That means fewer cold calls you need to make to achieve the same level of sales success.
Leverage Social Media.
Establish your identity with social media. Publicize your brand identity by posting regularly on topics of interest and company news. Use it as a platform where you can engage with potential clients and candidates. Respond to comments, answer questions, and reach the passive candidates that your clients could not otherwise find.
Manage Your Leads.
You may have a wealth of potential sales right at your fingertips in your ATS and CRM software. Manage your pipeline to prevent potential revenue to slip through the cracks. Build a process for regular follow-up to make sure you make the most of every lead.
At Avionté, we provide solutions for staffing firms that help you to operate more effectively and keep your operational costs down. Our comprehensive staffing software delivers integrated software systems that make it easier to drive growth, maximize profitability and streamline your administrative tasks, so that you can focus on your serving your customers. To learn more about the many benefits of Avionté staffing software, contact us today.
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