There is nothing worse for a business than to be regarded as a commodity.
If your potential customers see you as the same as everyone else, they will not recognize your unique value. When this happens, you’ll have no choice but to compete on price, driving down your profits until margins are razor thin. This alone should be enough to motivate you to avoid “me-too” staffing and claim your niche.
So, what makes you unique?
Do you concentrate on a specific geographic area. Focus on a city or region where no one has more connections or understands the market better than you do. Many people go out of their way to work with a local firm when possible. Don’t dilute your local advantage by attempting to become a national player. You’ll have to compete against more staffing firms and large corporate agencies, eroding your margins to keep up.
Consider the staffing services you provide. What do you do better than anyone else? Can you deliver unusually reliable light industrial workers? Are you able to attract highly skilled technical professionals? Employers look for help with challenges like these. If you recognize their problems and develop customized solutions, they will recognize you as a partner.
Focus on your competitive advantages. If you excel in serving a specific market niche or industry, don’t weaken your competitive advantage by trying to be all things to all people. Don’t be tempted by quick fixes that are not true to your brand. You will muddy your brand and lose what makes your organization special.
At Avionté, we provide solutions for staffing firms that free them to get more done while keeping costs down. Our comprehensive staffing and recruitment software delivers integrated software systems that make it easier to drive growth, maximize profitability and streamline your administrative tasks, so that you can focus on your serving your customers. To learn more about making your staffing firm stand out to attract both clients and candidates, contact us today.
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