This has been quite an election season and it’s not over yet. Whether you’re enjoying your ringside seat or can’t wait for it to be over, there are marketing lessons you can take from it.
Here are a few of them.
Identify your target market. You won’t know how to frame your message until you decide who you want to reach. Keep in mind when you select one market segment, you are probably alienating another. Be sure the audience you build is one you are proud to be associated with.
Be true to your brand. Your followers are drawn to your marketplace identity. They have built expectations on your previous actions and marketing. If you want to keep this audience, stick to a consistent message to continue drawing them in.
Being different grabs attention. Just be careful what kind of attention you attract. You want clients and job seekers to say, “Hey, that staffing firm really has a different approach,” not “Hey, they’re kind of a train wreck aren’t they?”
Follow through on your promises. If you lose trust, it’s almost impossible to get it back. Call back when you say you will. Deliver the quality you promised and treat people the way you want to be treated. As a staffing firm, your reputation is your currency. It attracts more clients and better candidates, so protect it at all costs.
Surround yourself with good people. You’re only one person. You can’t be everywhere or do everything. Add people to the team you trust to get the job done and to be faithful to your brand. Be sure you have at least one trusted advisor who is not afraid to speak truth to power and will be able to reel you back in when you get off message.
Social media can be your friend. The great thing about social media is that it’s immediate and unfiltered. That can also be your downfall. Put a point person in charge of social media who is trustworthy, level headed and understands the medium.
At Avionté, we understand the importance of learning from our experiences and those of others. That’s why we are always tweaking our offerings to improve our products and processes. Our comprehensive staffing software delivers integrated software systems that make it easier to drive growth, maximize profitability and streamline your administrative tasks, so that you can focus on your serving your customers. To learn more about best practices and smart solutions for staffing firms, contact us today.
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