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You’ve no doubt heard the phrase “gig economy,” but do you fully understand the potential impact on your staffing firm? Traditional staffing and recruitment must now compete with everything from Uber to Upwork to Snagajob for talent.

You put a lot of effort into enticing the best people to fill out an application and nothing is more frustrating than application abandonment. Unfortunately, this has become common in the current talent market. Applicants are spending less time than ever reading through information. Today’s job applicant needs quick information, right at their fingertips.

Regardless of market conditions, working in the staffing industry can be overwhelming. When the job market is tight, recruiters are often inundated with eager candidates looking for jobs. When the economy is strong, your phone may ring off the hook with employers desperate for qualified talent in a highly competitive talent market.

A lot of the easily found marketing advice is focused on direct to consumer models. But as a staffing firm, at least half of your customer base is made up of employers. When marketing to them, you need to focus on a business-to-business model.

You’ve been on the receiving end of customer service – both good and bad. You’ve probably noticed what distinguishes a positive experience from a negative one is feeling you are making a real human connection with the person on the other side of the interaction.