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For a staffing firm, marketing is important, but it can be expensive. It’s critical to determine what’s working for you and what’s not. Monitor the following metrics if you want to be sure your marketing is reaching the right people and maximising your bottom line.

When the economy was rocky and employment was down, many employees were happy to have a job – any job. But now that things have turned around, the ball is in their court and your strongest recruiters may wonder if there are better opportunities out there.

Acquiring new clients can cost as much as five times as retaining your existing ones. That’s why it’s critical to keep your current staffing customers happy. Consider these tips to keep your customers from straying to other providers...