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People who aren’t in sales underestimate the difficulty of this profession. In no other field is overwhelming rejection part of your daily life. Just to make a living, you must overcome daily obstacles that would send most people under their bed covers for days. A major factor of sales success – and one of the toughest to acquire – is confidence.

There is nothing worse for a business than to be regarded as a commodity.If your potential customers see you as the same as everyone else, they will not recognize your unique value. When this happens, you’ll have no choice but to compete on price, driving down your profits until margins are razor thin. This alone should be enough to motivate you to avoid “me-too” staffing and claim your niche.