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For a staffing firm, marketing is important, but it can be expensive. It’s critical to determine what’s working for you and what’s not. Monitor the following metrics if you want to be sure your marketing is reaching the right people and maximising your bottom line.

Social media can be both a blessing and a curse. It allows businesses to promote their brands, engage with customers and identify potential new hires. But since it is a public forum, much of what occurs there is outside your control.