Love it or hate it, marketing is one of the core functions of every staffing and recruitment firm but it’s often the department with the least amount of dedicated resources, especially with the planetary crisis of COVID-19.
No one much minds being on the consumer side of anti-spam laws. Who wants to be bombarded by messages they don’t care about? But from a business perspective, it can be frustrating when legitimate marketing messages are painted with the same brush as spam.
This has been quite an election season and it’s not over yet. Whether you’re enjoying your ringside seat or can’t wait for it to be over, there are marketing lessons you can take from it.
You know that marketing increases awareness among potential clients and candidates and it also helps to drive revenue and growth. But you’re a staffing firm, not a marketing firm so marketing is likely not a high priority.
Social media can be both a blessing and a curse. It allows businesses to promote their brands, engage with customers and identify potential new hires. But since it is a public forum, much of what occurs there is outside your control.
Increasingly, consumers rely on the internet to research companies before deciding to do business with them. Job seekers and employers are no different.
