Jan 27, 2023
There is nothing worse for a business than to be regarded as a commodity.If your potential customers see you as the same as everyone else, they will not recognize your unique value. When this happens, you’ll have no choice but to compete on price, driving down your profits until margins are razor thin. This alone should be enough to motivate you to avoid “me-too” staffing and claim your niche.
Sales can be an uphill battle for any sales team. The staffing industry is even more subject to the ebbs and flows of the economy than most. When the economy is strong, clients think they can go it alone. When it’s weak, they hire less and don’t think they need you.