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In order to thrive, a staffing firm must continually grow and move forward. The best way to do so is by continually adopting new marketings

You’ve no doubt heard the phrase “gig economy,” but do you fully understand the potential impact on your staffing firm? Traditional staffing and recruitment must now compete with everything from Uber to Upwork to Snagajob for talent.

For a staffing firm, marketing is important, but it can be expensive. It’s critical to determine what’s working for you and what’s not. Monitor the following metrics if you want to be sure your marketing is reaching the right people and maximising your bottom line.

One of the toughest things about the staffing industry is that no matter how hard you try, you can’t make everyone happy. If you don’t meet a client’s expectations, chances are, you lose any shot at potential additional business, and they could share their dissatisfaction others in their professional network.

As many of you already know, I’m not a frequent writer, and I’m not involved much in the social media world. I rarely blog; in fact I can’t even remember the last time I posted on Facebook, and although I could probably figure it out, I’m not even sure how to tweet.