Marketing Associate
Company: Simple, a division of Avionté
Position Overview: We are currently seeking a talented and creative Marketing Associate to support our growing marketing initiatives. As a Marketing Associate, you will play a pivotal role in creating compelling marketing materials, supporting sales enablement efforts, and contributing to the overall success of Simple's market presence. Your responsibilities will include collaborating with both internal and external stakeholders, leveraging your marketing expertise and creative skills to drive engagement, brand awareness, and business growth.
Key Responsibilities:
Content Creation & Design:
- Design and develop branded marketing collateral, including brochures, one-pagers, presentations, case studies, and digital assets
- Create engaging content for multiple channels, including website, email campaigns, social media, and sales materials
- Leverage graphic design skills to bring creative concepts to life in compelling visual assets
- Maintain brand consistency across all marketing materials and touchpoints
Marketing Campaigns & Automation:
- Utilize marketing automation tools, such as HubSpot, to streamline and enhance marketing campaigns
- Support email marketing initiatives from concept through execution and analysis
- Assist in the development and execution of integrated marketing campaigns across multiple channels
- Track and report on campaign performance metrics and provide recommendations for optimization
Sales Enablement & Collaboration:
- Work closely with the sales team to understand their needs and create materials that support sales objectives
- Develop an organized repository of marketing templates and resources for easy access by internal teams
- Assist in the preparation of proposals, RFPs, and customer presentations
- Collaborate with cross-functional teams to align marketing efforts with business goals
Stakeholder Engagement:
- Build and maintain relationships with internal stakeholders to understand marketing needs
- Effectively communicate marketing strategies and results to team members and leadership
- Support partner and customer marketing initiatives as needed
- Participate in brainstorming sessions and contribute creative ideas to marketing strategies
Strategy & Optimization:
- Identify opportunities to improve the effectiveness of marketing materials and campaigns
- Stay current on industry trends and competitive landscape
- Contribute to the development of marketing plans and initiatives
- Support market research and analysis efforts as needed
Qualifications:
Required:
- Minimum of 2 years of experience in marketing, with a strong focus on graphic design and content creation
- Proficiency in graphic design tools such as Canva or Adobe Creative Suite
- Familiarity with marketing automation tools, particularly HubSpot
- Strong proficiency in Microsoft Suite (Word, Excel, PowerPoint)
- Proven ability to think creatively and problem-solve effectively
- Excellent written and verbal communication skills
- Strong organizational skills and attention to detail
- Self-motivated and capable of working independently as well as part of a collaborative team
Preferred:
- Experience in the staffing industry or B2B SaaS environment
What We're Looking For: If asked to describe yourself, you'd say that you exude strong interpersonal skills, you have a passion for marketing, and can creatively develop impactful marketing solutions to help differentiate Simple from the competition. You're a self-starter who thrives in a collaborative environment and isn't afraid to roll up your sleeves to get things done.
Why Join Simple: SimpleVMS is a vendor management tool that assists corporations utilizing multiple staffing agencies to focus on streamlining their processes to save both time and money. We're looking for someone who can help aggressively grow our brand awareness with both prospects and staffing agencies. Become a part of our growing team and join us in creating better workplaces through cutting-edge technology. We truly value our people, and encourage creativity, welcome entrepreneurial mindsets, and foster a highly collaborative work environment. We are committed to delivering five-star customer service to both our customers and our vendor partners.
Compensation & Benefits: SimpleVMS offers a competitive salary and comprehensive benefit package.