A good lead generation program takes time and money. LinkedIn, Facebook, a blog, a robust sales team, and additional funds for events are all areas of investment. From inbound marketing to new sales strategies, your staffing company is always looking for low-cost, new ways to attract high-quality business leads. In today’s world, it is a balance of finding the right strategies, both inbound and outbound, to boost lead gen.
LinkedIn remains the gold standard for B2B lead generation for staffing companies, but it’s evolved significantly thanks to AI-powered features and advanced targeting capabilities.
A great way to spread your reach is to publish industry thought-leadership articles directly on LinkedIn. This will help establish your authority in the industry and give you an edge over the competition. Join or start your own industry-related groups to participate in the conversation and share your original articles.
Content marketing is no longer just about blogs. You can start a YouTube channel, launch a podcast, or write for industry websites. The more you talk about and produce content about key topics related to your industry and what interests your target audience, the more chances you have to show up in relevant search results on Google, Bing, Yahoo, etc. Discuss common pain points for customers, leverage client success stories, provide helpful resources and establish yourself as a thought leader.
By publishing content, you can easily generate new leads through multiple avenues. Whether customers are finding your content through search engines, social media or a peer, you have the flexibility and opportunity to enhance your authority and perception in the field as well as driving traffic and generating leads.
If used correctly, email defuses sales pressure and allows you to act more like a sales consultant. Send content that provides value and is a resource to your prospects. Don’t send marketing emails too frequently though; you don’t want to be a nuisance or have people unsubscribe. Email marketing should nurture leads, and with a clear call-to-action (CTAs) drive potential customers to your website.
Practical Examples for Staffing Sales:
The key is to make email automation feel personal and valuable, not robotic. Your sales team should focus on the high-value activities (closing deals, building relationships) while automation handles the repetitive nurturing and follow-up tasks.
Check out our blog post on creating a sales cadence for more ideas on email marketing automation.
Hosting an educational event allows you to share information and establish yourself as a thought leader in the industry. You could also sponsor an event with a local Chamber of Commerce. This gives you an opportunity to have prominent placement in marketing materials and visibility across the event.
If you don’t have the resources to hold an in-person event, try hosting an educational webinar on a hot industry topic. If you can find an expert speaker on the topic, you will be able to draw more people in. You can then use the recording in an email marketing campaign later on as part of your content strategy.
Customer referrals are one of the most powerful sales tools. Identify your ideal clients and offer them something substantial if they make a referral that becomes a customer. The Wharton School of Business found that a referred customer is 18 percent more likely to stay with a company over time than the average customer.
For setting up a successful referral program, give some thought to timing, benefits, tracking, and saying thank you. Referrals are extremely valuable to your company, so ensure you have something of value to offer the referrer.
Artificial intelligence has revolutionized how staffing agencies identify and engage prospects. In a 2024 survey conducted by Haley Marketing, approximately 37% of respondents do not use AI tools for business development or in the sales process, representing a massive untapped opportunity.
AI tools should help your sales team work efficiently. An example could be asking ChatGPT to write a series of 3 emails for a sales cadence introducing your business to a prospect. In the prompt, you can include links to 2 case studies and 1 blog post, and include examples of previous emails to use as a style guide. In a matter of seconds, ChatGPT can provide a first draft of the 3 emails, and you can begin making edits immediately. Please note, it is important to always proofread and edit everything that AI tools generate to ensure it is factual and the tone matches your business.
AI Applications for Lead Generation:
Integration is Critical: The success of AI tools heavily depends on their integration capabilities. Effective AI adoption isn’t just about selecting the right tool but ensuring seamless interconnectivity with existing systems like ATS, CRM, and communication platforms.
Over 84 percent of organizations are recruiting via social media, with another 9% planning to do so. The biggest shift in 2025 is the emergence of TikTok and Instagram as legitimate recruiting platforms, particularly for reaching Gen Z and younger millennial talent.
TikTok Recruiting Strategy:
Instagram Recruiting Features:
Modern staffing agencies need sophisticated CRM systems that integrate AI, automation, and multi-channel communication. CRM software plays a vital role in lead generation efforts, as it provides recruiters with the tools and resources needed to identify potential leads and contact them effectively
Top CRM Features for 2025:
By implementing these 8 tools and marketing strategies at your staffing agency, you will start to see results, boost lead gen, and gain new customers. With a good balance of inbound and outbound sales and marketing strategies, you’ll be able to establish yourself as a thought leader, set yourself apart from the competition, and continuously see growth from your efforts.
At Avionté, we focus on providing solutions that increase the efficiency of your staffing firm, improve the quality of the talent you provide, and streamline the entire recruitment process. Our integrated CRM capabilities help you manage leads effectively while our comprehensive platform handles everything from candidate management to client relationships.
Want to see how a modern staffing platform can help your staffing business be more efficient? Schedule a free consultation call today.
