Case Study
When rapid growth pushed Noor Staffing into all 50 states, managing employment taxes in-house stopped being an option. Here’s how they scaled compliance without slowing down.
Founded in 2003, Noor Staffing Group has grown into a full-service national recruitment and staffing agency operating across healthcare, hospitality, light industrial, and professional services. What began as a regional player is now a major force, with 18,000 unique employees placed annually — a scale reached through strategic acquisitions and a relentless focus on diversifying services and driving large-scale growth.
But rapid growth across multiple states and jurisdictions creates compliance and operational challenges that can overwhelm even the most capable in-house teams. For Noor, managing employment taxes became exactly that kind of burden — the scale and geographic scope of their operations had simply exceeded what any internal team could sustainably handle alone.
The solution was a third-party partnership with ADP SmartCompliance® Employment Tax, integrated directly into the Avionté staffing platform that Noor had trusted with their operations since 2018. Through its integration with Avionté via the Avionté+ API program, ADP provides the infrastructure for tax management and compliance, removing the risk, overhead, and operational strain of handling it at scale in-house.
What made this story especially compelling was how quickly they achieved it: an implementation that cut 14 weeks off the standard timeline, getting Noor live well before a critical quarter-end deadline.
This story highlights what can happen when you have the right technology and infrastructure, supported by the right partnerships.
Noor’s expansion strategy has centered on acquisitions — four companies in five years — alongside a major transfer of services that rapidly introduced new clients and workers across all 50 states. Prior to partnering with ADP, Noor managed all employment taxes in-house. The team was strong and capable, but the scope of the work escalated fast.
The tipping point came with that large transfer of services, which dramatically expanded Noor’s footprint. Quickly, the agency became responsible for payroll across every U.S. state, spanning 287 active tax jurisdictions and 12 separate Federal Employer Identification Numbers (FEINs).
With each new market came a new layer of complexity: varying tax rules, registration requirements, payment deadlines, and filing obligations. It became clear that managing it internally was no longer sustainable. Noor needed a partner who could handle that complexity so the team could stay focused on what they do best: growing the business.
“We had five people who, every quarter, had to drop everything and rush to file the taxes. It’s about managing all the tracking sheets and saving every confirmation of payment — it just took a lot of effort. One person’s full-time job was simply to keep up with all the changes, especially now that we operate in all 50 states. As we grow, we can’t afford to waste time on something that could be automated.”
Zarina AssaubayevaAccounting & Banking Manager, Noor Staffing Group
And the risks associated with managing in-house also grew. Operating across 50 states requires constant monitoring of regulatory changes, such as adjustments to payment frequency thresholds, new local tax rules, and mandatory registrations when entering new markets. Missing any change, even briefly, can result in severe penalties from state and local agencies.
“In 2023 alone, the IRS issued over 4.6 million penalty notices for employment tax, totaling more than $8.5 billion in fines. For a staffing company operating in every state, with tax codes changing constantly, the exposure is significant — and most companies don’t realize how much risk they’re carrying until it’s too late.”
Marlo RobertsonCorporate Sales Manager, ADP Employment Tax
For a rapidly expanding company like Noor, keeping up with these changes without dedicated support was becoming unmanageable.
There was also a structural fragility in relying on the individual expertise of a small team. As Carlos Rodriguez, Noor’s CFO, puts it:
“One of our philosophies here is: strong systems or strong people, or a combination of both. If you have both, that’s the optimal solution. But if you have weak systems and strong people, people can move around at any point and take that knowledge with them.”
The initial introduction to ADP came through Avionté in October 2024. At the time, Noor was still evaluating whether the solution was the right fit for the unique demands of a high-volume staffing operation — one running payroll daily across dozens of clients, with constant adjustments and a need for total operational flexibility.
But by late 2025, the conversation had evolved. Noor’s needs were clearer, the urgency was real, and ADP had a solution that checked every box.
“In 2025, not only was there urgency, but all the check boxes that we needed to be ticked off were satisfied. The conversation transformed, and it just allowed us to say: ‘This is the right partnership, let’s do this.'”
Carlos RodriguezCFO, Noor Staffing Group
It’s the implementation timeline that tells a story about what a true partnership looks like. Standard onboarding for a client of Noor’s size and complexity — 12 FEINs, 287 jurisdictions, multiple payrolls processing simultaneously — typically requires around 16 weeks. Noor needed to be live before the end of Q4, which, at the time, was just a few short weeks away.
Through constant, hands-on communication between all three organizations, ADP was able to cut 14 weeks off that standard timeline — a result that speaks directly to the strength of the partnership between Noor, ADP, and Avionté.
What made it possible was a genuine three-way collaboration between the three organizations. Rather than scheduling coordination calls herself, Zarina found that the Avionté and ADP teams were communicating directly with each other—looping her in only when decisions required her input.
“I thought I would need to schedule the calls between ADP and Avionté myself, but they were talking directly with each other and just letting me know what was happening, with minimum interaction required from me. This case is just the perfect example of how a strong partnership can really make a difference — and how three different companies can organize one ideal team,” said Zarina Assaubayeva.
The pre-built integration between Avionté and ADP meant that foundational data flows between the two platforms seamlessly, with file formats and tax code structures already established, eliminating an entire category of setup work that would otherwise have added weeks to the timeline.
Kim Carroll, ADP’s implementation manager on the account, was candid. On that first full-team call, she was asked point-blank whether meeting this tight deadline was achievable. She confidently replied yes.
“By the time it came to me, all the necessary questions were answered. The teams at Noor and Avionté were awesome — they hit the ground running. We got everything set up in record time, tested, and they were just so eager to get this off their plates. It was one of the best projects I’ve been on,” said Kim Carroll, ADP Employment Tax Implementation.
The teams at ADP and Avionté have been working together for over a decade, and that institutional familiarity matters when moving quickly. The data connections, the tax code configurations, the secure file transfer protocols — all of it was already proven infrastructure.
For Noor, stepping into an existing partnership meant they didn’t have to build from scratch. When the client’s team is well-organized and motivated, things move fast — and Noor’s team showed up fully committed, with near-daily communication through the holiday season to make it happen.
Noor went live with ADP SmartCompliance Employment Tax on schedule, and the operational impact was immediate. The internal team that had previously dedicated entire quarterly cycles to employment tax filings — five people dropping everything to manage deposits, filings, notices, and reconciliations — has been freed entirely from that burden.
ADP now manages the entire post-payroll compliance cycle for Noor: handling tax deposits and filings across all jurisdictions, processing W-2s, monitoring regulations, and providing proactive alerts when new tax registrations are needed.
With over 11,000 active tax codes in the U.S. — about 10% of which change each year — the benefit of partnering with a service that automatically keeps up with regulations is substantial.
What also set this implementation apart was the seamless integration with Avionté. When Noor processes payroll, tax data automatically and securely flows to ADP — no manual file exports, no back-and-forth transfers, and no added risk of exposing sensitive employee information. It removes the friction and liability that typically come with manual data handling.
“When they post payroll in Avionté, they’re done. They can move on to the next task, because they know the moment they hit post payroll, everything flows through automatically.”
Marlo RobertsonADP Employment Tax
That same real-time connection also changed how Noor manages expansion. As the agency enters new states, ADP flags them within minutes, far faster than the manual reconciliation process that previously surfaced these changes during weekly or monthly reviews. When delays can lead to penalties, that kind of speed isn’t just helpful — it’s critical.
“Every time we enter a new state, they tell us right away. The moment we process payroll, we’re notified that there’s a new state. Before, we would only catch that during reconciliation.”
Zarina AssaubayevaNoor Staffing Group
For Zarina’s team, the strategic shift afforded by ADP is significant. Time that was once consumed by tracking, filing, and reconciling is now reinvested in process automation, acquisition evaluation, and building infrastructure that scales with the company — not against it.
“The main advantage is the extra time we now have to focus on things that really impact our agency, rather than being bogged down by administrative tasks. The ADP integration has given us more time to concentrate on strategic decisions, pursue new acquisitions, and automate other processes,” said Zarina Assaubayeva.
The compliance peace of mind is critical too. Where Noor’s team once watched for penalty notices as a near-expected part of operations across dozens of jurisdictions, ADP’s automated regulatory tracking now absorbs that vigilance. Payment frequency changes, new registration triggers, quarterly filings — all handled, all monitored, all without manual intervention.
As Carlos puts it:
“The peace of mind is tremendous. ADP’s system automatically adjusts payment frequencies when necessary. And the fact that we’re not getting a letter from a state every other week is peace in itself, because we know that ADP is reliable. We just forward it over, and they’ll resolve it for us.”
Noor’s acquisitions are the result of sharp strategy, strong leadership, and the willingness to move fast. But no company scales with confidence in a vacuum. What makes growth sustainable isn’t just ambition. It’s having the right foundation beneath you when you make the leap.
That foundation for Noor is Avionté — a platform purpose-built for staffing growth that not only scales with its clients but also actively helps them bring in the specialized capabilities they need, exactly when they need them.
ADP SmartCompliance Employment Tax is a clear example of that ecosystem in action: a dedicated, top-tier partner integrated directly into the platform, ready to handle the compliance complexity that could otherwise slow a fast-moving agency down. Noor didn’t have to choose between growing quickly and staying compliant. With Avionté and ADP working together, they get both.
“It’s one of those things where it doesn’t matter how many companies we acquire or business units we open — the process for tax payments is so simplified that it’s pretty much a click of a button. This is a good and much-needed partnership to have at this stage of the game in our growth journey,” said Carlos Rodriguez.
WorkN is now Avionté Mobile. Building on the power and functionality of WorkN’s talent mobile app, Avionté Mobile is built for the high-volume staffing and recruiting industry.
