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Whether you’re a fan of social media or annoyed by its pervasiveness, you probably know social media needs to be part of your strategy for growing your staffing business. The question remains, how can you use social media to your advantage without wasting your time on tactics that don’t?
Here are some best practices that may work for your firm:
Do use social media to check up on candidates. If you’re not investigating candidates online, you’re missing an opportunity. Some may think looking for red-flag behavior is the only reason to check social media, but there is a lot you can learn. See what they’re proud of or what pet projects they may work on such as volunteer efforts or side work they may not think to bring up in an interview. Getting to know a candidate’s personality better can help you match them with the right job.
Do seek passive candidates. Social media is a great way to reach professionals who are not actively seeking a new job, but would be open to discussing just the right opportunity if it should arise. These potential candidates keep up with their industries and keep their skills sharp. Demonstrate you are a go-to recruiter in your industry to gain trust. Be sure to discuss your commitment to confidentially as well.
Don’t overdo it. Establishing a presence is important, but don’t overwhelm your audience. Find a balance that intrigues potential clients and candidates and shows your relevance, but doesn’t veer into spam. Be seen as a resource, not a nuisance.
Don’t delete negative comments. Manage your online reputation carefully. If negative comments simply disappear, readers will think you have something to hide. Acknowledge the problem and attempt to take it offline to address any concerns. Sometimes all people want is to be heard.
Do know your customers. Tailor your message to your target audience. Focus on what interests your clients and candidates, not what you want to talk about. Discuss issues of interest to them. Engage with them to answer questions, address their pain points and interests.
At Avionté, we provide technology solutions for staffing firms that help you to operate more effectively and keep your operational costs down. Our comprehensive recruiting software delivers integrated software systems that make it easier to drive growth, maximize profitability and streamline your administrative tasks, so that you can focus on your serving your customers. To learn more about the many benefits of Avionté staffing software, contact us today.