Meet our Executive Team
As the CEO, Karl focuses on maximizing resources and empowering employees to deliver the best products, services and results to customers. Karl leads the Avionté team to accelerate innovation through strategic product and development processes, smooth and effective implementations, a high-level of customer support, and a continued focus on industry-leading partnerships.
Karl has a 25-year track record of business leadership, with extensive experience in software and internet services. Prior to joining Avionté in 2017, Karl led the Small Law Firm business and the FindLaw business for information and software provider Thomson Reuters. Karl also co-founded the internet marketing services provider Return Path and led the e-Commerce software applications at Netscape Communications.
“We never forget that our customers are the reason Avionté exists. We know that we only succeed when our customers succeed in generating better business outcomes by applying our software. This kind of joint success is only possible through a close partnership with our customers.” – Karl Florida
Raj is a client- and business-focused technology executive who joined the Avionté team in 2020. As Chief Technology Officer, he is responsible for leading a high–performance technology team that builds and runs innovative, reliable software and is tightly connected to the mission and goals of the organization.
Raj’s career has been focused on technology leadership. He has led both internal and external technology teams in multiple locations around the world, serving demanding enterprise clients running mission-critical systems. He is known as a team builder and servant leader, who inspires technology professionals to do great work and deliver great value to customers.
“I am passionate about technology and its application in solving critical business problems. Whether software applications, hardware products or systems integrating both, I have the vision to define and develop award-winning solutions creating significant customer value.” – Raj Chauhan
Keith joined Avionté as Chief Financial Officer in 2020. As CFO, he is responsible for strategically managing Avionté’s financial trajectory, helping drive growth and scale in our business. Keith is a dynamic finance and business leader with a proven track record of success operating within growth environments.
Keith has deep experience within finance and strategy, leading ideas from initiation to scale in both small and large organizations. Keith’s leadership experience spans large companies such as Best Buy, Target, the Carlson Companies, and Gateway, as well as smaller growth companies in the marketing, distribution, and software industries. He has a background in financial planning and analysis and is also a Certified Public Accountant.
“The Finance team is vital to helping Avionté define the blueprint for growth. We guide the company along this path by supporting our customers and staff to achieve the outcomes we all expect.” – Keith Bradach
As the Senior Vice President of Sales and Marketing, Rena leads the sales and marketing initiatives in developing growth and go-to-market strategies that align with Avionté’s core market and objectives. Rena is dedicated to driving a high-performing culture that focuses on educating and bringing product awareness to the staffing market.
With a track record spanning 30 years of technology leadership, Rena is a proven trailblazer with both start-ups and large organizations. Prior to Avionté, Rena led the integration of sales teams across four acquisitions within CEB, now Gartner in the talent management practice. Most recently, she served as the SVP of Sales at Tethr.
“My teams are client-centered and laser-focused on educating the industry about how Avionté’s solutions truly empower employment every single day.”
– Rena Daitzchman
As the VP of Client Experience, Brigid leads the cross-functional teams that directly impact the service experience and success of our customers in the areas of technical support, account management, training, and technical services. Brigid owns the customer journey and makes it a priority to ensure Avionté engages with our customers in a way that delivers incredible customer service with a positive business impact.
With a background of nearly 10 years in the staffing industry, including Managing Director of Cynthia Cook, Inc., a full-service staffing company, Brigid has a deep understanding of staffing operations and the ability to see the service experience from an Avionté customer perspective.
“My goal is to provide our customers with a truly customer-centric, comprehensive, and transparent customer journey. We strive to ensure that every interaction our customers have with Avionté is both positive and meaningful.” – Brigid Isenmann
Daren Jackson joined Avionté in 2020 to assist with the launch of Avionté CHANGE. Daren is a serial entrepreneur with 20+ years of global experience creating, growing, and selling companies in the payment and FinTech sectors. He is a subject matter expert in payments, prepaid banking and FinTech. By uncovering market gaps and crafting SaaS technology solutions to fill them, Daren is known for bringing innovative ideas to fruition.
As SVP of Payments, Daren leads the team that directly impacts the service experience for all things payments. Daren owns the customer journey and makes it a priority to ensure Avionté engages with our customers in a way that delivers frictionless payment experiences. With a strong background in the payments and banking industry, Daren has a deep understanding of payment operations and the ability to see the payment experience from an Avionté customer perspective.
“Consumer expectations for a frictionless payment experience is at an all-time high. My goal is to provide our customers with the knowledge, tools and user experience that allows them to tap the ‘power of payments’ like never before.” – Daren Jackson
Board of Directors and Advisors
Serent Capital is a growth equity firm based in San Francisco that invests in profitable, high-growth businesses. Their mission is to deliver extraordinary returns by partnering with outstanding executive teams to grow exceptional businesses. The firm partnered with Avionté in January 2014. Serent’s board of directors helps Avionté achieve its ultimate potential through thematic sourcing, comprehensive diligence and extensive business building efforts.
Learn more about Serent Capital »