Meet our Executive Team

Karl Florida - CEO at Avionté

Karl Florida


About Karl Florida Connect on LinkedIn

As the CEO, Karl focuses on maximizing resources and empowering employees to deliver the best products, services and results to customers. Karl leads the Avionté team to accelerate innovation through strategic product and development processes, smooth and effective implementations, a high-level of customer support, and a continued focus on industry-leading partnerships. 

Karl has a 25-year track record of business leadership, with extensive experience in software and internet services. Prior to joining Avionté in 2017, Karl led the Small Law Firm business and the FindLaw business for information and software provider Thomson Reuters. Karl also co-founded the internet marketing services provider Return Path and led the e-Commerce software applications at Netscape Communications. 

“We never forget that our customers are the reason Avionté exists. We know that we only succeed when our customers succeed in generating better business outcomes by applying our software. This kind of joint success is only possible through a close partnership with our customers.” –  Karl Florida 

Rena Daitzchman - Senior VP of Sales and Marketing

Rena Daitzchman

Senior VP of Sales and Marketing

About Rena Daitzchman Connect on LinkedIn

As the Senior Vice President of Sales and Marketing, Rena leads the sales and marketing initiatives in developing growth and go-to-market strategies that align with Avionté’s core market and objectives. Rena is dedicated to driving a high-performing culture that focuses on educating and bringing product awareness to the staffing market.

With a track record spanning 30 years of technology leadership, Rena is a proven trailblazer with both start-ups and large organizations. Prior to Avionté, Rena led the integration of sales teams across four acquisitions within CEB, now Gartner in the talent management practice. Most recently, she served as the SVP of Sales at Tethr.

“My teams are client-centered and laser-focused on educating the industry about how Avionté’s solutions truly empower employment every single day.”

– Rena Daitzchman

Brigid Isenmann - VP of Client Experience at Avionté

Brigid Isenmann

VP of Client Experience

About Brigid Isenmann Connect on LinkedIn

As the VP of Client Experience, Brigid leads the cross-functional teams that directly impact the service experience and success of our customers in the areas of technical support, account management, training, and technical services. Brigid owns the customer journey and makes it a priority to ensure Avionté engages with our customers in a way that delivers incredible customer service with a positive business impact.  

With a background of nearly 10 years in the staffing industry, including Managing Director of Cynthia Cook, Inc., a full-service staffing company, Brigid has a deep understanding of staffing operations and the ability to see the service experience from an Avionté customer perspective.   

“My goal is to provide our customers with a truly customer-centric, comprehensive, and transparent customer journey. We strive to ensure that every interaction our customers have with Avionté is both positive and meaningful.” – Brigid Isenmann  

Board of Directors and Advisors

Serent Capital is a growth equity firm based in San Francisco that invests in profitable, high-growth businesses. Their mission is to deliver extraordinary returns by partnering with outstanding executive teams to grow exceptional businesses. The firm partnered with Avionté in January 2014. Serent’s board of directors helps Avionté achieve its ultimate potential through thematic sourcing, comprehensive diligence and extensive business building efforts.
Learn more about Serent Capital »